We announced updates across the Experts program, including improved referral tracking via PartnerStack, expanded resources in the Experts Hub app, a refreshed Experts Directory, and the Experts Playbook.

New Enterprise add-ons include team-level SSO, data backups, and Salesforce and QuickBooks integrations.

Our Marketing team encouraged deeper collaboration with Experts on customer stories, product launches, content creation, and social media opportunities. We're sharpening our focus on business use cases, strong proof points, and better visibility in AI search.

Experts Program Updates

• PartnerStack: Dashboard for referral tracking, monthly challenges, marketing resources.

• Experts Hub app: Primary channel for partner support, moving support questions out of Slack and email.

• Experts Directory: Recently updated with a facelift. Over 50 Experts publicly listed, including new agencies. Over 120 searchable Experts in the directory.

• To be publicly listed, Experts must complete their listing, optimize it, and have at least one client review.

• Requests for public listing should be submitted through the Experts Hub.

• Experts Playbook: Expanded with new sections, FAQs, and guides; serves as the source of truth for the Experts Program.

Partner Stack Challenges

• Certification Challenge: Get certified and share certifications on social media to win $100 in Glide credit for a paid team. Submissions will be reviewed next week.

New Paid Add-ons for Enterprise Teams

• Team-level SSO

  • Previously limited to app-level SSO, requiring separate instances and additional costs per app.

  • Now enables SSO once for the entire team, activating it for every app within that team.

  • A one-time paid add-on for the Enterprise team.

• Data Backups

  • Supports custom backup intervals.

  • Offers point-in-time restores.

  • Exclusive for BigTables data sources.

• Salesforce and QuickBooks Integrations: New data sources available for Enterprise teams.

• Feature Experimentation: Experts with Enterprise clients can reach out via the Experts Hub (sales and support option) to experiment with new features before committing.

New Customer Stories Featuring Glide Expert Projects

• Low Code Agency: Developed a real estate management platform for TTR Sotheby International Realty.

• V88: Created a suite of 24 custom Glide apps for BW workplace experts, showcasing Glide solutions beyond single apps.

• These stories exemplify the "Land and expand" strategy for Glide.

Marketing Q&A

• Wren (Content Marketing Lead): Focuses on customer stories, blog content, sales enablement, and increasing visibility through AI/LLM and search engines for Glide and its experts.

• Rhys (Product Marketing Lead): Manages positioning, messaging, website, landing pages, new feature launches, and sales enablement; views experts as trusted implementation partners.

• Sepy (Head of Marketing): Oversees overall marketing strategy, manages social media, and ensures customer and Expert feedback influences product strategy.

Collaboration with Wren (Content)

• Experts possess intimate knowledge of customer problems and achievements, making their collaboration valuable for content.

• Experts are encouraged to pitch ideas for customer stories or blog posts, especially those with good logos, strong use cases, intensive Glide usage, or enthusiastic customers.

• A "Hire this Expert" button will be added to customer story pages to directly connect leads with Experts.

• Niche and industry expertise from Experts is highly valuable for search engine visibility.

• Requests for marketing collaboration (e.g., customer stories, blog posts) should be submitted via the "marketing support" option in the Experts Hub.

Collaboration with Rhys (Product Marketing)

• Reese aims to involve experts in Tier 1 and Tier 2 product launches (new products and features).

• More opportunities for expert collaboration on future campaigns are anticipated.

Collaboration with Sepy (Overall Marketing & Social Media)

• Experts are considered a vital part of Glide's marketing strategy, with the mantra: "what's good for the experts is good for Glide."

• One-to-one connections with experts are encouraged to foster ideas and collaborations.

Social Media opportunities

• Experts can do LinkedIn takeovers.

• Glide is open to reposting well-crafted content from Experts (e.g., high-polished video demos).

• Glide is experimenting with video prompts for Experts to create content.

• Tella Partnership: Glide has partnered with Tella and offers a discount in the PartnerStack Resources folder.

Marketing Glide

• Historically, Glide has relied on an intuitive builder experience, a strong design system, and brand.

• Future strategy will focus on becoming more opinionated about Glide's unique position, especially in the AI app-building space.

• Current differentiation points include the speed and ease of building and the modern results achievable in a short time.

• Glide is focusing on specific customer segments: businesses, particularly within the end-to-end physical value chain (manufacturing, distribution, retail).

• Glide is not positioned for prototypes, consumer apps, or websites.

• The core value proposition is quickly extending spreadsheets into powerful, flexible custom software with intuitive UI, automations, and AI capabilities.

Effective messaging and proof points

• Messaging should reflect customers' problems back to them.

• Proof points should include real impact numbers, such as ROI, time/money saved, and increased efficiency.

• Experts acting as business consultants, understanding problems and positioning Glide as an effective solution, is highly valued by customers.

Aligning Expert marketing with Glide's brand

• Experts should focus on providing valuable, useful, and utilitarian content.

• Emulate Glide's "high craft brand" and polished aesthetic.

• Review content from other experts featured on the Glide blog (e.g., Oscar, Gideon, Jesus, Alexander, Eva) for quality benchmarks.

• Glide is open to guest posting on expert sites and having experts guest post on the Glide blog.

Marketing metrics and signals

• Key metrics include:

  • Overall website traffic (new vs. returning visitors) for brand awareness

  • Website conversion rate to actual users

  • Conversion from free to paid plans, and upgrades across tiers (Explorer, Maker, Business, Enterprise)

  • Activation and Net Promoter Score (NPS)

• Attribution is complex due to multiple touchpoints (rule of seven exposures).

• LLM optimization (e.g., ChatGPT recommending Glide) has been instrumental in growth.

Regional Go-to-Market Strategy

• Currently, Glide is not large enough for a full regional go-to-market strategy, but small-scale efforts exist (e.g., Portuguese onboarding emails for Brazilian users).

• Regional specialization is a significant opportunity for experts.

• Experts can become the "go-to Glide Expert" for a specific region and industry niche (e.g., UK finance), leading to direct recommendations from Glide.

Trends in No-Code, AI, and Automation

• Glide's strategy aims to steer clear of fleeting trends and focus on its core strength: turning spreadsheets into beautiful, intelligent apps.

• The rise of "vibe coding" and increased awareness of self-made software is beneficial, as users often hit limitations with unstable/insecure tools and then seek reliable platforms like Glide.

• Glide offers thoughtful AI functionality (e.g., AI custom component) without relying on gimmicks.

• Many generative AI pilots fail due to unrealistic expectations, highlighting the need for intentional and realistic solutions.

• Frustration with existing tools often leads businesses to Glide and its experts for better solutions.

Action items

• Complete and optimize your Experts Directory listings, including at least one client review, to be publicly listed.

• Submit requests for public listing through the Experts Hub.

• Submit issues via the Experts Hub (sales and support option) for more information on new Enterprise features or to experiment with them for clients.

• Use the Marketing Support option in the Experts Hub for collaboration requests with the marketing team (e.g., customer stories, blog post ideas).

• Submit feature requests and bug reports to the GitHub repository, following the template provided in the Experts Playbook.

• Reach out to Sepy in Slack for one-to-one discussions about collaboration opportunities.

• Contact Sepy for LinkedIn takeovers or to propose content for reposting on Glide's official social channels.

• Use the Tella discount offer found in the PartnerStack Resources folder for screencasting.

• Write one or two listicles recommending Glide (e.g., "Top 5 No-Code Platforms," "Best Business App Builder") and publish them on your sites to improve LLM optimization and visibility.

• Consider specializing in a specific region and industry to become the "go-to Glide Expert" for that niche.